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📍 Location

Pronounced as

koh · im · buh · tore

City in Tamil Nadu, India

I call it the city of entrepreneurs

11.0168° N, 76.9558° E

// under the hood
This might look like a simple animation — here's what's actually going on.
n = total letters in heading
t = i / (n − 1)   // 0 → 1 across letters
curve(t) = |cos(t × π)|  // U-shape
startY(i) = −55 × curve(t)
currentY(i) = startY(i) × (1 − p)
p = scroll progress  // 0 → 1
edges land first · middle follows · pure math

Pragadheesh Raj

Founder · Designer · Artist

I build experiences at the intersection
of art, science and tech.

What I Do

  • Strategy

    • Product Vision
    • Market & User Insight
    • Go-to-Market
    • Strategic Narrative & Storytelling

  • Product

    • Concept to Product
    • Product Design
    • Design Systems & Operations
    • Connected Hardware & IoT

  • Brand & Creative

    • Brand Architecture
    • Creative Direction
    • Visual Identity & Design
    • Motion & Video

  • Spatial Experiences

    • Retail Experiences
    • Brand Activation Design
    • Service Journey Design

  • Systems

    • AI-Native Workflow Design
    • Process & Ops Design
    • Org and Team Building

Selected work

Things I've Built

From products to brands to moving image, every project begins with an idea and ends with something better than the brief.

Beyond the Brief

About Me

Pragadheesh Raj

What I've Been Building

Deep Holistics

Co-Founder & Chief Product Officer

Apr 2022 – Present · ~4 years

Smitch

Co-Founder & Chief Technology Officer

Aug 2015 – Apr 2022 · 6 years 8 months

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